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Hello,
I'm Ian.

UX designer / researcher based in Singapore.

I love a good story - and pivotal to the plot's resonance, are its characters.  Similarly, I strongly believe good design is derived from effective user research, by understanding their narratives and distilling their needs.

Work

Work

User Research | UI prototype

iHerb. Redesigned.
Website redesign with a focus on streamlining iHerb’s Information Architecture & Navigation 
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Inspiring solutions to future-proof the travel and tourism industry and help travel agents thrive in a post pandemic world.

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 Maltem x Singapore Tourism Board (STB) 

Future of Tourism

Design Thinking workshop | UX Research

User Research | UI prototype

User Research | UI prototype

Cream
Coming Soon
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A little bit about me

Ian is relentlessly curious, passionate about different cultures and human behaviour.

 

With a background in market research and brand strategy, he is capable of uncovering human insights from a variety of data streams and synthesising them into cohesive narratives and actionables.

 

Now, Ian aims to expand his craft by designing meaningful solutions based on a deep understanding of users’ needs.

CONTACT
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